Clik here to view.
ClickZ – Consumer Email Behavior: The Impact of Relevance and Frequency
By: ClickZ This is the second column in a series that features insights from a consumer survey conducted by my firm. Like the last column, here too I specifically will share the email behaviors of...
View ArticleClik here to view.
ClickMail – Naughty or Nice? Be on Your Best Behavior in Every Inbox
By: ClickMail My father once said people who are polite in person are rude when driving because they have the anonymity of the car. Someone who would never cut in front of you in line at the bank, he...
View ArticleClik here to view.
Return Path – 4 Factors For Deciding the Number of IP Addresses For Your...
By: Return Path Knowing how many IP addresses to send from can be difficult without proper planning. The first thing you should look at is what’s available to you, as there may be some restrictions in...
View ArticleClik here to view.
HubSpot – How Marketers Can Avoid Those Dreaded Email Spam Traps
By: HubSpot Email inboxes are precious territory. So it’s no surprise marketers are aching to get some real estate in those bad boys! It’s also no surprise, however, that spammers are fighting tooth...
View ArticleClik here to view.
ExactTarget – Using Reengagement to Drive Revenue and Deliverability in Email...
By: ExactTarget Ah yes, the wonderful world of reengagement. It’s easy to think that once a subscriber provides you with their email address, they’re yours for life! But in reality, they could...
View ArticleClik here to view.
MediaPost – Show Email’s Impact By The Numbers
By: MediaPost No, this isn’t another “email isn’t dead” column. I’m tired of those, and you wouldn’t be reading this column if you thought that email’s day was done. However, as an email marketer who...
View ArticleClik here to view.
Econsultancy – The dos and don’ts of email segmentation
By: Econsultancy Segmentation is an important part of any successful email marketing effort, particularly as consumers are coming to expect brands to send them personalised correspondence. Email...
View ArticleClik here to view.
Email Critic – How To Handle Email Frequency During The Busy Holiday Season
By: Email Critic It’s hard to believe, but the busy holiday season is nearly here. In just another month catalog companies will start sending out the first holiday catalogs. Shortly after that the...
View ArticleClik here to view.
Deliverability: The Bottom Line by James Trumbly @econnectemail
Deliverability: The Bottom Line in Email Marketing Increasing deliverability is a noble goal for every email marketer. And while you may be able to boost your rates with subject line and offer...
View ArticleClik here to view.
CMSWire – Ensure Your Marketing Messages Get Delivered, Even to Gmail
By: CMSWire Despite the proliferation of digital channels, email remains an old standby: one of the most focused, effective ways to get a marketing message directly into the hands of customers and...
View ArticleClik here to view.
L’Atelier – Email marketing effectiveness depends on the time of the day
By: L’Atelier’s Email has remained in marketer favor due to its nearly universal accessibility and economical cost. But making simple changes to a campaign’s timing can greatly increase open ratios...
View ArticleClik here to view.
Build a Profitable Email List with These Dos and Don’ts by Marco Marini...
Build a Profitable Email List with These Dos and Don’ts Your in-house email list plays a crucial role in the ongoing, sustainable success of your email marketing program. Obviously the more names on...
View ArticleClik here to view.
TopTenWholesale – Ensuring Deliverability of Your Holiday Email Messages
By: TopTenWholesale The holiday season is an important time of year for web merchants, so it’s wise to have all your ducks in a row when it comes to email marketing. Your first concern is, “Are my...
View ArticleClik here to view.
ExactTarget –‘Tis The Season for Sending Emails, Part 1
By: ExactTarget Florists approaching Valentine’s Day… hotels and airlines as summer vacation nears… and perhaps most notably, retailers between Black Friday and Cyber Monday. There are parts of every...
View ArticleClik here to view.
Deliverability – How to Make Sure Your Email Sent (Even In a Storm!)
By: Deliverability We’ve all been there—you send an email and it takes forever to load, and then there is an error, and then the Internet isn’t working, and then you are worried the email hasn’t sent,...
View ArticleClik here to view.
ExactTarget –‘Tis the Season for Sending Emails, Part 2
By: ExactTarget As the Black Friday/Cyber Monday kickoff to the holiday season approaches, we’re happy to offer some tips to help seasonal senders hit the inbox. In Part 1 of this series, we took a...
View ArticleClik here to view.
ExactTarget –‘Til the Season for Sending Emails, Part 3
By: ExactTarget Looking for tips to help you hit the inbox as the Black Friday/Cyber Monday kickoff to the holiday season approaches? You’ve come to the right place. In Part 1 of this series, we took...
View ArticleClik here to view.
ClickZ – To Send or Not to Send an Email…That Is the Question
By: ClickZ There is an ongoing debate among email marketers that is focused around the recipients you should either include or exclude from your mailing. There are basically two schools of thought:...
View ArticleClik here to view.
Business 2 Community – 5 Reasons to Test Your Marketing Email Timing
By: Business 2 Community Welcome to another edition of the “5 Reasons” blog series. This will be a weekly blog series, with a fresh post every Monday. Last week’s topic was “Five Reasons Your...
View ArticleClik here to view.
Email Delivery: 3 Tips to Get in the Inbox by @skadeedle
Email delivery is important, even if it’s something that happens behind the scenes. Most of us have heard stories of what spam filters look for, the word F*R*E*E, too many bad links or messy HTML...
View ArticleClik here to view.
Should You Ask for Email Permission or Forgiveness? by Karen Talavera...
Should You Ask for Email Permission or Forgiveness? You’ve probably heard the familiar saying “It’s better to ask for forgiveness than permission.” All too often I hear from many marketers and...
View ArticleClik here to view.
Help! My Email Marketing Open Rates Are Falling and Can’t Get Up by Karen...
Help! My Email Open Rates Are Falling and Can’t Get Up In my ongoing series of email marketing conundrums, I couldn’t possibly overlook this one: declining email marketing open rates. Although much...
View ArticleClik here to view.
How to Avoid Triggering Spam Filters by Dan Lukens @AdmailEmail
How to Avoid Triggering Spam Filters The dreaded “spam box” stands as a barrier to every marketer who sends email content. If you’re in the industry, you know that spam filters are a constant source...
View ArticleClik here to view.
HubSpot – It’s Time: How to Prep Your Email Marketing for the Holiday Season
By HubSpot It seems like we only just unpacked our fall sweaters, but believe it or not, it’s time for marketers like us to think jingle bells, not jack-o’-lanterns. While consumers are prepping their...
View ArticleClik here to view.
Benefits of Downsizing Your Email List By Krista Barrack @xverify
Yes, there are real benefits to downsizing your list. Remember the old saying that good things come in small packages? Well, so does better rates of engagement with your email campaign. But, before we...
View Article
