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How to Deal with Inactive Subscribers: Suppress, Send, or . . . by Mary Byrne...
How to Deal with Inactive Subscribers: Suppress, Send, or . . . Solving the riddle of inactive subscribers seems to be mission critical for the email marketers we talk to or hear from every day....
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Copyblogger – When’s the Best Time to Send Email to Your List?
By: Copyblogger Talking email marketing strategy can be a bit like talking religion or politics at a party. Everyone has their own (very strong) opinions about what does — or does not — work. You’ve...
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Return Path – Get the Opt-Out of Here: Why Permission is Key for Deliverability
By: Return Path In order to generate more revenue from their subscribers, some companies get permission from their recipients to “share” data with other companies. This permission normally takes the...
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Email Experience Council – 4 Factors That Influence the Best Time to Send an...
By: Email Experience Council Living in a society where we constantly need more than 24 hours in a day, is there a perfect time to press the send button on your email marketing campaign? The answer is...
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StrongMail – Three Cross-Sell and Up-Sell Tactics to Improve Email Marketing...
By: StrongMail It’s an old adage: Driving increased sales from your current customers is easier than acquiring new customers. But when marketing via email, a lot of businesses seem to be missing an...
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iMedia Connection – 3 simple tactics for ultimate email performance
By: iMedia Connection Email works, right? It boasts one of the best ROIs out there – approximately $40 for each $1 spent – and research shows that in 2012, 92 percent of executives surveyed planned...
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ClickZ – Consumer Email Behavior: The Impact of Relevance and Frequency
By: ClickZ This is the second column in a series that features insights from a consumer survey conducted by my firm. Like the last column, here too I specifically will share the email behaviors of...
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ClickMail – Naughty or Nice? Be on Your Best Behavior in Every Inbox
By: ClickMail My father once said people who are polite in person are rude when driving because they have the anonymity of the car. Someone who would never cut in front of you in line at the bank, he...
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Return Path – 4 Factors For Deciding the Number of IP Addresses For Your...
By: Return Path Knowing how many IP addresses to send from can be difficult without proper planning. The first thing you should look at is what’s available to you, as there may be some restrictions in...
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HubSpot – How Marketers Can Avoid Those Dreaded Email Spam Traps
By: HubSpot Email inboxes are precious territory. So it’s no surprise marketers are aching to get some real estate in those bad boys! It’s also no surprise, however, that spammers are fighting tooth...
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ExactTarget – Using Reengagement to Drive Revenue and Deliverability in Email...
By: ExactTarget Ah yes, the wonderful world of reengagement. It’s easy to think that once a subscriber provides you with their email address, they’re yours for life! But in reality, they could...
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MediaPost – Show Email’s Impact By The Numbers
By: MediaPost No, this isn’t another “email isn’t dead” column. I’m tired of those, and you wouldn’t be reading this column if you thought that email’s day was done. However, as an email marketer who...
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Econsultancy – The dos and don’ts of email segmentation
By: Econsultancy Segmentation is an important part of any successful email marketing effort, particularly as consumers are coming to expect brands to send them personalised correspondence. Email...
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Email Critic – How To Handle Email Frequency During The Busy Holiday Season
By: Email Critic It’s hard to believe, but the busy holiday season is nearly here. In just another month catalog companies will start sending out the first holiday catalogs. Shortly after that the...
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Deliverability: The Bottom Line by James Trumbly @econnectemail
Deliverability: The Bottom Line in Email Marketing Increasing deliverability is a noble goal for every email marketer. And while you may be able to boost your rates with subject line and offer...
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CMSWire – Ensure Your Marketing Messages Get Delivered, Even to Gmail
By: CMSWire Despite the proliferation of digital channels, email remains an old standby: one of the most focused, effective ways to get a marketing message directly into the hands of customers and...
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L’Atelier – Email marketing effectiveness depends on the time of the day
By: L’Atelier’s Email has remained in marketer favor due to its nearly universal accessibility and economical cost. But making simple changes to a campaign’s timing can greatly increase open ratios...
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Build a Profitable Email List with These Dos and Don’ts by Marco Marini...
Build a Profitable Email List with These Dos and Don’ts Your in-house email list plays a crucial role in the ongoing, sustainable success of your email marketing program. Obviously the more names on...
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TopTenWholesale – Ensuring Deliverability of Your Holiday Email Messages
By: TopTenWholesale The holiday season is an important time of year for web merchants, so it’s wise to have all your ducks in a row when it comes to email marketing. Your first concern is, “Are my...
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ExactTarget –‘Tis The Season for Sending Emails, Part 1
By: ExactTarget Florists approaching Valentine’s Day… hotels and airlines as summer vacation nears… and perhaps most notably, retailers between Black Friday and Cyber Monday. There are parts of every...
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